At Serengeti® we’re not just concerned with what’s in front of the eye, we are intensely focused on the eye itself. Helping people see more clearly is what drives all our innovation. By doing this, we’ve revolutionized the way the world looks at, and through, sunglasses. We are driven by vision, and have been since the beginning.
Our evolution over the past century follows an unparalleled path of achievements in technology, design, and performance from Corning®, which led to the advanced sunglass lens technology of today’s Serengeti Eyewear.
1908 - Corning’s optical laboratory was founded, one of the U.S. industry’s first, with applied optics research as a major priority.
1939 - Research began on photosensitive glass, which acted like a photographic plate by permanently recording images within the glass. This technology led to the development of Photochromic technology.
1964 - The first true Photochromic borosilicate glass that continuously adjusted to changes in the sun’s UV rays was invented by Corning and hailed as one of the most stimulating innovations in the optical industry.
1980 - The Serengeti®-patented Spectral Control® filter lens process was developed to do two things simultaneously. It enhances contrast and reduces atmospheric glare by filtering out distracting blue wavelengths that reduce image sharpness.
1982 - Serengeti was born, and we introduced the sunglass market to the exclusive combination of Photochromic and Spectral Control® technologies in one lens.
1985 - Serengeti pioneered the idea of eyewear as serious eye care with the introduction of the Serengeti Drivers® lens, a high-performance lens developed specifically for driving. They were heralded as the most important new sunglasses in decades.
1988 - Serengeti sunglasses were recognized by Fortune magazine as one of the top 100 products in America.